Prebensen, Nina Katrine; Rosengren, Sara Therese (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-01)
The purpose of this paper is to examine the relative importance of dimensions of experience
value in four different hedonic- and utilitarian-dominated services.
The proposed hypotheses are tested by an experimental design.
Altogether, four different service experiences, taking place during a tourist weekend trip, were studied
using a scenario-based approach. In total, 938 members of a nationally ...